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Google Ranking of Plastic Surgeons Values Social Media Presence Over Academic Pedigree and Experience.
[BACKGROUND] Patients increasingly rely on online resources to make healthcare decisions. Google dominates the search engine market; first-page results receive most of the web traffic and therefore serve as an important indicator of consume…
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Plastic Surgery-Related Hashtag Utilization on Instagram: Implications for Education and Marketing.
[BACKGROUND] Recent data suggest patients are seeking aesthetic surgery to improve their appearance on Instagram and other social media. Despite the rising influence of Instagram in plastic surgery, few academic publications address Instagr…