Quality of information on Instagram about masseter botox injection for bruxism.

[STATEMENT OF PROBLEM] Nowadays, masseter botulinum toxin injections are frequently used to treat bruxism. People first search for social media resources for their health-related problems. However, the quality of the information on Instagram about masseter botox injection for bruxism is unknown.

[PURPOSE] The aim of this study was to evaluate the quality ant content of the Instagram posts shared publicly about masseter botox. The hashtag #masseterbotox was searched on Instagram.

[MATERIALS AND METHODS] A total of 1000 posts were scanned. Unrelated posts were excluded from the study. The video posts were evaluated by using Global Quality Scale (GQS) and reliability of information toolkits.

[RESULTS] One-hundred seventy-nine photograph and 65 video posts that met the criteria were analyzed. Most of the posts were posted by doctors and healthcare professionals (151 posts), followed by clinics (87 posts) and patients (6 posts). The information reliability scores of Instagram video posts about #masseterbotox were found to be very low (1.34±1.28). Number of views, reliability of information and GQS scores were not statistically significant between groups according to the source of the video posts (p>.05). GQS scores were higher in experience videos than information and advertisement videos (p<.05).

[CONCLUSIONS] Clinicians should warn their patients about the reliability of information on Instagram and should guide them to the right social media resources.

[CLINICAL IMPLICATIONS] Dental professionals should direct their patients about masseter botox injections to the right resources on social media platforms.