[Aesthetic surgery: realities of virtuality. On the influence of images, new information and communication technologies, and the internet].

Communication using images proves to be the superior way to persuade audiences. Thus, in cosmetic surgery, images are widely used to inform and to lure consumers. The superpower of visual communication is being bolstered by viewers' credulity, who never call into question the authenticity of photos as long as those photos are credible. Colorful digital images are broadcasted among scientific meetings, displayed in medical offices, and posted on the Internet. They generate a virtual world where cosmetic surgery is idealized: plastic surgeons are talented and handsome, operations are successful, and complications do not occur. We consider that digital imaging and the Internet should serve as a means to provide information that will ultimately strengthen the surgeon-patient relationship.